Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals

Fourth Edition

Robert M. Traynor, Brian Taylor

Details: 775 pages, B&W, Soft Cover, 7" x 10"

ISBN13: 978-1-63550-766-9

© 2026 | Coming Soon

Release Date: 12/31/2024

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Available for purchase starting 12/02/2024

Print Book: $149.95
eBook: $149.95

Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Fourth Edition provides solid knowledge and methodology for clinical practice management. With step-by-step direction for professional success within a leadership framework, this text examines virtually all facets of the management of an audiology practice and provides readers with the tools to assess and improve their skills as an effective manager. 

With contributions from 20 experts in their fields, including 13 authors new to this edition, this resource thoroughly considers the many implications of running a business in audiology and expanding the skills necessary to be a better strategic manager. Comprehensively updated, the fourth edition contains 12 new chapters, including the new topics of human resources in the audiology practice, essential business principles for audiologists as clinical managers, effective incorporation of assistants in audiology practice, forensic audiology, and buying and selling audiology practices.

Dr. Robert Traynor, joined by new co-editor Dr. Brian Taylor, has extensively revised and updated the fourth edition based on the current climate of audiological practice, making it an essential resource for courses in practice management and clinicians managing their clinics, as well as any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.

New to the Fourth Edition

  • NEW co-editor Brian Taylor
  • QR codes to related resources throughout the text
  • 13 NEW contributing authors:
    • Amyn M. Amlani, Dennis A. Colucci, Alexander Evertz, Nick Fitzgerald, James W. Hall, Nichole Kingham, Sarah Laughlin, Kevin M. Liebe, Scott Myatt, Michael D. Page, Brandon T. Pauley, and Michael Valente
  • 12 NEW chapters:
    • Chapter 2. Legal Considerations in Practice Management
    • Chapter 5. Analysis of the Audiology Practice
    • Chapter 6. Human Resources in the Audiology Practice
    • Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
    • Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
    • Chapter 13. Fundamentals of Pricing Services and Products
    • Chapter 19. The Hearing Industry: Navigating Vendor Relationships
    • Chapter 21. Application of Teleaudiology in Practice Management
    • Chapter 22. Forensic Audiology
    • Chapter 23. Ethics: The Risks We May Not See
    • Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
    • Chapter 25. Buying and Selling Audiology Practices

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Robert M. Traynor

Robert M. Traynor, EdD, MBA, FNAP, practiced audiology and interoperative monitoring in Greeley, Colorado, treating patients of all ages for 46 years. He is a frequent lecturer domestically and has lectured internationally in over 40 countries. Dr. Traynor is an Adjunct Professor of Audiology at the University of Arkansas for Medical Sciences, Salus University, and Rush University. Currently, he conducts audiology consulting and forensic audiology at Robert Traynor Audiology, LLC in Fort Collins, CO.

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Brian Taylor

Brian Taylor, AuD, is the director of scientific and product marketing for Signia, a division of WS Audiology. He is also the editor of Audiology Practices, a quarterly journal of the Academy of Doctors of Audiology and editor-at-large for Hearing Health and Technology Matters, a leading industry blog. Dr. Taylor has authored several peer reviewed papers and textbooks and is a highly sought out lecturer. He has nearly 30 years of experience as a clinician, business manager, and university instructor. Dr. Taylor received his AuD from Central Michigan University and lives in Golden Valley, MN.

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First Edition

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Details: 142 pages, B&W, Softcover, 6" x 9"

ISBN13: 978-1-63550-207-7

© 2019 | Available

The Essential Guide to Coding in Audiology: Coding, Billing, and Practice Management

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Details: 114 pages, B&W, Spiral Bound, 8.5" x 11"

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Details: 160 pages, B&W, Softcover, 6" x 9"

ISBN13: 978-1-59756-365-9

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First Edition

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Details: 303 pages, B&W, Softcover, 6" x 9"

ISBN13: 978-1-63550-335-7

© 2021 | Available

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Sixth Edition

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Details: 541 pages, Two-Color, Softcover, 7" x 10"

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© 2025 | Available

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First Edition

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Details: 354 pages, B&W, Softcover, 6" x 9"

ISBN13: 978-1-63550-411-8

© 2024 | Available