New “Business of Audiology” Book Packs a Punch

Comprehensive, practical, relevant. These are just of few of the adjectives many readers have used to describe the 4th edition of Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals. A new Plural textbook, edited and authored by Robert Traynor and Brian Taylor, two industry veterans with a combined 75+ years of experience in the profession, Strategic Practice Management provides a soup to nuts account of every facet of operating a hearing healthcare practice.  

This new edition provides a panoramic view of the business of audiology. It has 12 new contributing authors and ten new chapters, including chapters devoted to ethics, legal considerations, pricing, and human resources.

Additional highlights include entire updated chapters on vendor relations, basic business management principles, coding and reimbursement, business analysis and planning, as well as buying and selling a practice. The sheer breadth and scope of the topics in the 4th edition make it a valuable companion for novice students, fastidious clinicians, and experienced business managers, alike. No matter your professional standing, be it the professor tasked with teaching a required business course to graduate students, or the licensed audiologist looking to own their own practice or manage a large medical division, you’ll want Strategic Practice Management in your corner.

Tale of the Tape

To test the thoroughgoing nature of Strategic Practice Management, we compared it to another seminal and weighty Plural tome, Essentials of Modern Hearing Aids. Here’s the tale of the tape: Each book has more than 20 chapters, but Strategic Practice Management with 983 pages edges out Essentials of Modern Hearing Aids and its 888 pages. As you can see below, both books are invaluable additions to every audiologist’s professional library and make great bookends on the shelf.