Sales & Marketing | Plural Publishing

Plural Publishing's commitment to our authors includes targeted sales and marketing campaigns designed to maximize the sales of your book.

Direct Marketing
Plural Publishing maintains an extensive database of customers and professionals in the fields we serve. This allows us to target the marketing of specific publications to those individuals and institutions through a variety of methods including email marketing, print mailing, advertising (print and digital), and trade show marketing. In all marketing techniques, Plural conforms to all of the principles and regulations required by data protection legislation.

Textbook Marketing
Plural Publishing aggressively promotes our textbooks to instructors encouraging review for course adoption. We maintain a database of instructors and course assignments in order to promote our new textbooks available for review. Our textbook sales department conducts in-person campus visits, as well as virtual visits to best serve faculty with selecting the right book for their course needs.

Publicity
Plural Publishing uses a mix of internal and external publicists and news agencies according to need. Books are sent for review to appropriate journals and print media, as well as the broadcast media. Promotional events and author signings may also be arranged.

Conferences and Exhibitions
Plural Publishing prioritizes conference and exhibition attendance around the globe, regardless of the size of the event. Plural attends industry- and profession-specific meetings and conferences in order to meet the promotional needs of its authors and their publications. Booths, signage, and scheduled meetings with leading professionals allow Plural to connect with professors, clinicians and researchers who might benefit from Plural's publications. Additionally, the company may create display materials for authors at their own presentations.

Distribution
Plural Publishing maintains partnerships with bookstores, wholesalers, and library suppliers in order to distribute and sell our books worldwide. Plural's books are distributed around the world from bases in the UK, USA, and Australia. We have sales representatives in the UK, Europe, Asia, India, China and Australia.

Foreign Rights
Plural Publishing liaises and meets with international publishers to sell rights to translate and publish in foreign languages.