Plural Publishing produces leading academic, scientific and clinical publications in the fields of speech-language pathology, audiology, and otolaryngology.

Publication

Strategic Practice Management
Business Considerations for Audiologists and Other Healthcare Professionals

Third Edition
Edited by: Robert G. Glaser, Robert M. Traynor
Details:
Illustrated (B/W), Hardcover, 7 x 10" 1 lbs
ISBN13:
978-1-63550-014-1
Release Date:
12/29/2017
$114.95

Overview

Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is an appropriate resource for any health care practitioner considering a start-up venture, purchasing an ongoing practice, reinventing their current practice or for those interested in sharpening their clinical service delivery model in the competitive arena that is today’s health care marketplace.

The authors have decades of practical experience in their successful practices and have presented seminars on practice management throughout the country and abroad. Their insight and experience coupled with an assembly of contributors without peer in their respective fields, provides the reader with an enlightening resource on practice management including: developing an appropriate business plan; startup and long term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues including compensation strategies and much more.

Whether a student, an independent practitioner, a clinician employed in an audiology-ENT practice, hospital-based, educational audiologist or managing a university-based audiology clinic, Strategic Practice Management contains critically important information essential to the operational and business management of your practice setting.

Introduction by Holly Hosford-Dunn, PhD
Acknowledgments
Contributors
Prologue: Leadership and Successful Practice Management by Robert G. Glaser, PhD

Chapter 1. Management and Economic Implications for Audiology Practice
Robert M. Traynor, EdD, MBA

Chapter 2. Strategic Business Planning
Robert M. Traynor, EdD, MBA

Chapter 3. Competition in Audiology Practice
Robert M. Traynor, EdD, MBA

Chapter 4. Legal Considerations in Practice Management
Michael G. Leesman, JD

Chapter 5. Deliberations on Ethics in the Practice of Audiology
Rebecca L. Bingea, AuD

Chapter 6. Fundamentals of Marketing the Audiology Practice
Robert M. Traynor, EdD, MBA

Chapter 7. Professional Sales Techniques
Robert M. Traynor, EdD, MBA

Chapter 8. Optimizing Pricing Strategies for the Practice
Robert M. Traynor, EdD, MBA

Chapter 9. Itemizing Professional Hearing Care Services
Stephanie J. Sjoblad, AuD

Chapter 10. Office Management Systems
Brian Urban, AuD

Chapter 11. Fiscal Management and Accounting
Robert M. Traynor, EdD, MBA

Chapter 12. Audiology in the Insurance System
Amber Lund, MA and Thomas J. Tedeschi, AuD

Chapter 13. Coding, Billing, Payment and Compliance
Debra Abel, AuD

Chapter 14. Patient Management
Robert G. Glaser, PhD

Chapter 15. Referral Source Management
Robert G. Glaser, PhD

Chapter 16. Hearing Instrument Manufacturers and Suppliers
Robert G. Glaser, PhD

Chapter 17. Personnel Management
Robert G. Glaser, PhD

Chapter 18. Policy and Procedures Manual
Robert G. Glaser, PhD

Chapter 19. Compensation Strategies
Robert M. Traynor, EdD, MBA

Chapter 20. Supporting Practice Success: Counseling Considerations for Patient and Employee Management
John Greer Clark, PhD

Chapter 21. Practice Management Considerations in a University Audiology Clinic
Gail M. Whitelaw, PhD, MPH

Chapter 22. Transitions: Optimizing Entry and Exit Strategies
Gail M. Whitelaw, PhD, MPH

Index

About The Editors

Robert G. Glaser

An independent practitioner for over 35 years, Dr. Glaser is well-known for his leadership on behalf of the profession of audiology. He has served as president of the American Academy of Audiology, the Ohio Academy of Audiology and two terms as Chairman of the Ohio Board of Speech-Language Pathology and Audiology. He received the Kent State University Alumni Leadership Award presented by the College of Education, Health and Human Services in 2016 and was the first recipient of the Margaret Roberts Leadership Award presented by the Ohio Board of Speech-Language Pathology and Audiology. Dr. Glaser received his BS in speech pathology and audiology in 1969 from Bowling Green State University, his MA in audiology from Kent State University in 1971, and PhD in audiology from Kent State University in 1974. He believes the strength of the profession lies in our members’ ability to participate as independent providers, earning respect and confidence within their professional communities by beneficial outcomes for all patients served. Widely respected for his innovative approach to the profession through writings, presentations and seminars on practice management given across the country, he was the owner of Audiology & Speech Associates of Dayton, Inc. for 35 years and continues serving as a consultant to varied health care practitioners as well as the hearing care industry.


Robert M. Traynor

Dr. Traynor has been the owner and CEO of Audiology Associates of Greeley, Inc. in Greeley, Colorado since 1972. Dr. Traynor holds degrees from the University of Northern Colorado (BA, 1972, MA 1973, Ed.D., 1975) and the University of Phoenix (MBA, 2006), as well as Post-Doctoral Study in Audiology at Northwestern University (1984). He was a professor of Audiology at the University of Northern Colorado (1973-1982) and the University of Arkansas for Medical Sciences (1976-77) and directed the Audiology program at Colorado State University from 1982-1993. He served 20 years in the US Army Reserve as a military audiologist retiring as a Lt. Colonel in 1998. Currently, Dr. Traynor serves as an Adjunct Professor of Audiology at the University of Florida, the University of Colorado-Boulder and the University of Northern Colorado. In addition to his practice and academic responsibilities, he was the Senior International Audiology Consultant to a major hearing instrument manufacturer for 17 years lecturing in over 45 countries on all aspects of audiology and providing product orientation for distributors and staff. In 2011, Dr. Traynor became a founding member and Section Editor for Hearing International at The Blogs at Hearing Health and Technology Matters. In 2014, he was the recipient of the Lifetime Achievement Award from the Colorado Academy of Audiology and in 2017 he was inducted into the Audiology Academy of the National Academies of Practice. He is the 2017 Chair of the Board of Governors for the American Board of Audiology. Dr. Traynor is well known for his contributions to the field of audiology as a professor, consultant, clinician, and practice manager for over 40 years.

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